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Note From The Editor
Dear Fellow Theatre Lover,
The process of building Theatre Ink during these difficult times has been immensely gratifying. A daily reminder of the power and beauty of live entertainment; of why we love what we do; of why the community that makes theatre and watches theatre is truly one large extended family. Everyone has contributed with joy…their ideas, talent and time.
The dream is to make this an online home for theatre lovers and theatre practitioners. One that’s welcoming and inclusive. That celebrates the richness and diversity of this performing art and digs deeper into the people and processes that make theatre happen.
I am grateful to Aadyam and the Aditya Birla Group for believing in Theatre Ink. Without their vision and support this would not have been possible.
– Shernaz Patel
Aadyam is a belief – A belief that the theatre art form is one that can expand to all audiences and not just for a reserved few. Aadyam facilitates the theatre platform by creating an everlasting theatrical experience for both the creators as well as the audience watching that experience come to life.
This theatre initiative, started by the Aditya Birla Group in 2015, has staged over 200 shows until today, and has brought an audience strength of over a lakh to the theatre space.
Aadyam empowers enthusiastic and passionate theatre makers to bring their ideas to the table and enables them to create plays with high production values, backed with the creative and marketing efforts Aadyam has to offer. Aadyam, under its banner, has delivered 25 new productions over 5 years with a mix of original and adapted scripts.
About Aditya Birla Group
The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.
Over the several years of its existence, the Aditya Birla Group has positioned itself as a group that is committed to encouraging Indian culture and building the community. Aadyam is the brainchild of Mr. Kumar Mangalam Birla, under whom the Aditya Birla Group has prospered from a USD $2 million group to a USD $41 billion group. The initiative is of great personal importance to Mr. Kumar Mangalam Birla himself, who is known to be a patron of the fine arts. While the Aditya Birla Group is a truly global organisation, it has always maintained its Indian roots.
Committed to producing performances of quality, Aadyam is working towards becoming India’s gateway to artistic expression for meaningful experiences and capacity audiences. Aadyam is making its foray first with theatre and intends to extend its interests to the performing arts.